AIGP Question of the Day — 25 September 2026
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Create a free accountA global marketing agency is adapting a large language model, reached through a third-party technology company's API, to produce targeted advertising for a client's new product — a hard hat built to protect construction workers of any gender from head injuries. Both firms have taken reasonable AI-governance steps: contracts with representations and warranties, an impact assessment, bias-measurement and mitigation guidance, transparency, explainability, robustness and privacy measures, regulatory compliance, and legal disclosures. Given the steps it has already taken, what would be the single best additional step for the agency to mitigate its risk?
- Stand up a governance committee to oversee the project
- Negotiate an IP indemnity from the technology company
- Study how the wider marketing industry uses AI to spot best practice
- Buy extra cyber-insurance to cover the campaign
The agency has already handled contracts, an impact assessment, bias guidance, technical trust measures and legal disclosures — what's still missing is a structure for ongoing oversight and accountability, which a governance committee supplies (a). An IP indemnity (b) is largely covered by the existing warranties, studying industry practice (c) is vaguer, and extra cyber-insurance (d) shifts some financial risk but adds no oversight.
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